march , 2025

Cian.5mg

Cian.5mg

A Unified Pharmacy & Healthcare Experience

Client Project · UX/UI Design Case Study 

Cian.5mg is a comprehensive e-commerce platform for medicines, health checkups, and wellness products — developed to rival platforms like Tata 1MG. The product supports multi-role users (patients, doctors, sellers) and enables scalable vendor integrations under a unified visual system.


This project was delivered during my internship at IDEVIFY Solutions Pvt Ltd, a design agency. I worked as part of the internal design team to create a system that was responsive, intuitive, and optimized for commercial use by a real client.

Year

2025

Role

ui/ux designer

Category

Healthcare E-commerce Platform

Product Duration

4–6 weeks

My role

As a UI/UX Design Intern, I collaborated with the agency team to deliver design assets aligned with the client’s vision and product goals.

Responsibilities:

  • Created low-fidelity wireframes and high-fidelity UI across major flows

  • Designed core layouts for product discovery, health checkups, and role-specific login

  • Delivered a modular UI system for patients, doctors, and seller roles

  • Built and delivered the Celesta vendor storefront as a subproject template

Project Objectives

The client aimed to create a centralized digital health platform to solve the following:

  • Design a role-based, scalable healthcare platform from scratch

  • Support pharma e-commerce, diagnostics booking, and wellness shopping

  • Enable a modular architecture for future vendor storefronts

  • Ensure seamless cross-device usability for a broad Indian audience

Research & Benchmarking

To establish a clear visual and functional baseline, we analyzed:


Platform

Strengths

Gaps Identified

Tata 1MG

Clean UI, trust value

No vendor storefronts

Netmeds

Category-wise breakdown

Inconsistent role flows

PharmEasy

Diagnostic booking flow

Weak seller visibility

User Pain Points:

  • Overwhelming category depth

  • Poorly differentiated roles (doctor/patient)

  • Lack of personal health history integration

  • Vendors unable to personalize listings

User Flow Highlights

Weather app image

Design Strategy

We followed a modular, role-based design approach, prioritizing:

  • Visual clarity and a medically trustworthy interface

  • Role separation, offering custom dashboards for patients, doctors, and sellers

  • Product modularity, enabling vendors to onboard with branded store pages

  • Fast task flows, optimized for delivery-first health e-commerce

Wireframes

Created a complete wireframe set covering:

  • Homepage with featured brands and quick access categories

  • Health category grids (Diabetes, Heart, Stomach, etc.)

  • Product cards, health package tiles, vendor storefront architecture

  • Cart, login, and checkout process for all roles

Visual System & UX Highlights

Cian.5mg’s interface was designed to be clean, scalable, and role-aware — ensuring clarity for patients, doctors, and sellers alike.


UI & Design Highlights:


  • Grid-based, responsive layout adaptable across screen sizes

  • Card-style components for product listings with MRP, discounts, and delivery tags

  • Sidebar + tabbed filters for health categories like Supplements, Sexual Wellness, and Diagnostics

  • Role-based login and dashboard flows for targeted user tasks


UX & Accessibility Considerations:


  • Safe, pastel color palette aligned with healthcare themes

  • Clear CTA placement: sticky cart, top-right quick buy, and section anchors

  • WCAG-compliant typography for readability across age groups

  • Quick Buy feature enabling 3-click purchases


Weather app image

Client Collaboration

  • Weekly client check-ins for design alignment and feedback

  • Presented annotated Figma files

  • Iterated on product card design, checkout simplification, and vendor tile blocks based on stakeholder feedback

  • Delivered a polished component kit with export guidelines

Future Enhancements

  • Mobile-first PWA interface

  • Prescription upload with OCR verification

  • Seller analytics dashboard

  • Multi-language toggle for Tier 2/Tier 3 access

  • AI-powered product recommendations

Reflection

Working on Cian.5mg during my internship gave me exposure to real-world, client-driven product thinking. I learned to:


  • Design for scale and flexibility in complex healthcare systems

  • Balance user experience with stakeholder and business needs

  • Collaborate within cross-functional teams and adapt designs through feedback

  • Translate ambiguous client briefs into structured, user-focused flows

  • More Works More Works

Let'S WORK

TOGETHER

BASED IN nagpur,

INdia

UI/Product Designer

+Visual Creative

I’m a passionate designer focused on clean aesthetics, smart user flows, and pixel-perfect interfaces. From idea to interaction — I design with purpose and detail.

Let’s collaborate on your next idea.

Let'S WORK

TOGETHER

BASED IN USA, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.

Let'S WORK

TOGETHER

BASED IN nagpur,

INdia

UI/Product Designer

+Visual Creative

BASED IN USA, I AM AN INNOVATIVE DESIGNER AND DIGITAL ARTIST. MY PASSION FOR MINIMALIST AESTHETICS, ELEGANT TYPOGRAPHY, AND INTUITIVE DESIGN IS EVIDENT IN MY WORK.

Create a free website with Framer, the website builder loved by startups, designers and agencies.